OBEMers Top Globe Telecom’s Thinkin’ Up & P&G’s Innovation Excellence: IT Interschool Competition
by Zion Ramos, IV BS Business Economics

Last November 22, 2010, the Paperlink group composed of OBEMers namely, Gianna Denise Abello, Jessica Joy Yra and Irene Grace Endaya all senior students from the UP School of Economics, emerged as the champion of the first UP Advertising Core and Globe Telecom idea-generating contest titled Thinkin’ Up.

Out of more than a hundred entries from UP students, five teams from the College of Business Administration (3), School of Economics (1), and College of Engineering (1) qualified for the finals. The final round was held in Globe Telecom’s office in Pioneer. After presenting their fresh take on a potential Globe service, the Paperlink Team from the School of Economics was awarded the Php 60,000 cash prize from Globe Telecom.  The second and third place winners won Php 30,000 and Php15,000 respectively. Both teams were from CBA.

Moreover, last November 27, 2010, another team who brought home the bacon was no other than the Pop and Giggle Team composed of OBEMers Eucel Joseph Maximo, Jessica Joy Yra, Lea Karmina Del Mundo, and Gucci Diamante. The group of seniors from the UP School of Economics was proclaimed winner of the Proctor and Gamble competition under the Digital Marketing category and was awarded a Php 25,000 cash prize.

More than 70 teams from various universities in the country sent different product innovations, until eventually nine were chosen to be the contest finalists. Finally, three were proclaimed winners — the Pop and Giggle team of UP bagged the prize for Best in Digital Marketing while UST students emerged as winners under the Digital Value Chain Category, and a team from DLSU was declared the overall champion. The other six finalists were awarded Php 5000 cash each.

The teams were asked to choose one contest category to join and one P&G product to use for the contest. Pop and Giggle chose to compete in the Digital Marketing Category and worked with the product Pringles.

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